Mastermind Your Marketing

Accelerate your audience, triple your traffic, and SKYROCKET YOUR SALES on Etsy!

You’re an Etsy shop owner that has tried EVERY marketing strategy out there but is still hearing more *crickets* than *cha-chings.

Does any of this sound familiar?

You’re hustling like crazy (with hours you seriously DON'T have) and yet you're still not seeing an increase in traffic...or any traffic at all.

You're suffering from "shiny object syndrome"-- bouncing from one idea to the next to the next, never fully committing to any of them and having a whole pile of "unfinished" going on with nothing to actually show for it.

You’ve tried every marketing strategy recommended out there but still feel like you’re throwing spaghetti at a wall, trying to make one of them—ANY of them—stick

You’re teetering on burnout-- there's no way you can blog and Instagram and Tweet and Facebook-- you're just one person (also, isn't social media supposed to be HELPING you, not stressing you out?!)!

You are TIRED of being told to "improve your SEO" or "take better photos" -- it doesn't help and it's not getting you anywhere.

You’re read all the boring generic advice-- you just want somebody to take you by the hand and tell you EXACTLY what to do in the EXACT order you need to do it


If any of these statements have you all, "How the heck did she get inside my head?!" then keep reading-- you're in the right place, my friend!

 

The truth is: If you keep doing what you've always done, you'll keep getting the results you've always got.

(you know I'm right)

Now, I want you to take a moment and imagine a life where you could:

Stop worrying about making sales. You'll know exactly when your next sale will come in and learn how to maintain sales during the slower seasons.

Have a laser-focused promotional strategy that WORKS. You'll know EXACTLY where to promote, when to promote, and how to promote your product line-- and every time you lift a finger, the sales come flooding in!

Grow a customer fan-base that is completely OBSESSED you. We're talking set-your-alarms, ready to shop your sales the moment your product drops customers (and trust me, that's a GOOD feeling!).

Have extra hours in your day to (drumroll, please) CREATE! Or collaborate. Or connect with your fans. Or spend with family. Whatever you choose, you'll finally have the time to do so.

Feel ridiculously in control of strategy. No more hustling for every sale-- you've got a marketing strategy that works for you to consistently bring bring you more traffic + sales (sales in your sleep? Heck yes!).

Turn your Etsy shop into a full-blown career. Your Etsy income won't be spare change anymore-- you'll be earning enough to quit that 9-5 and spend time doing what you .

But seriously.

It sounds like a dream, right?

Well get this-- You can achieve ALL of those things by implementing a strategic MARKETING SYSTEM for your Etsy shop--no sleazy, no feeling "sales-y" -- it's all about communicating with your customers in a way that feels authentic, natural, and (most importantly!) is PROFITABLE.

Sound like a marketing plan you could get on board with? Well then, I'd like to introduce you to your new secret sales weapon:


MASTERMIND YOUR MARKETING


Mastermind Your Marketing is my step-by-step masterclass where I teach you my highly profitable Etsy marketing SYSTEM so you can stop spinning your wheels and start growing a PROFITABLE Etsy shop organically, strategically, and QUICKLY.

"I have seen a steady increase in sales and traffic, my conversion rate has increased and I am not even finished with the course yet!"

Morgan’s course is a clear road map of actionable steps to create a thought out, purposeful system of marketing that will be straight forward to maintain. She helps you create a plan so everyday you know exactly what you need to to to profitably (and efficiently!) market your shop. Morgan’s teaching style is clear and down to earth; I love how she shares so much of what she does in her own shop. I have seen a steady increase in sales and traffic, my conversion rate has increased and I am not even finished the course yet!

Morgan truly cares about her students; she makes herself very available to answer questions and goes above and beyond to help her students be successful in her course. Absolutely worth every penny spent!"

-Emily, Pedaller Designs

"After tweaking my SEO (following the SEO Superstar module) I'm getting about 300 - 400 visitors a day (up from about 100 - 200)!"

"I just wanted to let you know that after tweaking my SEO I'm getting about 300 - 400 visitors a day (up from about 100 - 200) and my Pinterest account is gaining about 100 followers every week or two and seems to be bringing in more traffic to my store."

-Beth, Orchard Berry

 

In the 6 years I’ve spent selling on Etsy, I’ve noticed that there are 3 primary reasons that Etsy sellers struggle when it comes to marketing their Etsy shop:

  1. They read all the marketing advice out there and try to implement it all at once...and end up doing a pretty lousy job at all of it because they spread themselves too thin.
  2. They suffer from “shiny object syndrome” and bounce from one idea to the next without actually finishing any of them-- and never getting anything out there in the world.
  3. And finally (and the one that really got me)-- they rely on Etsy to drive 100% of the traffic to their Etsy shop and put the future of their shop's success in Etsy’s hands.
 

Mastermind Your Marketing BLOWS through all of these Etsy setbacks by walking you through creating a PROFITABLE marketing system for your Etsy shop that puts YOU back in control of YOUR shop's success.

"It wasn't long before my mom's shop hit one sale/day and it has just increased from there!..."

"It wasn’t long before my mom’s shop hit one sale/day and it has just increased from there! I can't thank Morgan enough for the boost she's given me and the immediate effect that her strategies provided for my mom's shop! I would recommend Morgan to anyone who needs even just a little help boosting their sales!”

-Brianna, River and Woods

Discover the same marketing system I-- and dozens of my private coaching clients-- have used to accelerate our audiences, triple our traffic, and skyrocket our sales-- in the most efficient way possible!

TRUE STORY:

This is the EXACT system I've used to generate over 1,000,000 shop views and over $500,000.00 in sales in less than 3 years on Etsy.

Now how's that for an effective marketing system? ;)

But things weren't always this sweet, trust me...

Before I implemented with a marketing system for my Etsy shop, I was burnt out. Like, majorly. Probably similar to how you are feeling now ;)

Etsy has just made a HUGE change to their search algorithm and I stood by and watched my traffic get cut in half--literally--overnight.

 

It was absolutely eye-opening to realize that I had NO control over my shop’s success-- that because I was relying on Etsy search to drive nearly 100% of my traffic, I had also given their algorithm the power to take that traffic away.

I loved selling on Etsy, but as I watched shop after shop after shop in my industry seemingly turn into overnight successes, even with the algorithm change, I wondered what I was doing wrong.

How did other Etsy shop owners seem to grow their sales so easily?

I spent months analyzing and researching what made these shops different and I stumbled upon a surprising conclusion:

The shops on Etsy that were doing well, despite the algorithm change, were driving the majority of their OWN traffic directly into their Etsy shops.

I spent the next few months researching everything I could about e-commerce marketing. I invested in some amazing online courses, teamed up with a network of other Etsy sellers, and hired my first business coach (<-- best decision ever).

(I also opened a completely new Etsy shop because #whythehecknot)

And what happened?

My Etsy shop turned into a cha-ching machine.

In just a few months I had gone from having 0 marketing strategy whatsoever to creating a fully-functioning marketing system for my Etsy shop that ran on just a couple hours/week (!!!).

My stats literally went from this:

to this:

Today, 3 years after implementing my proven step-by-step marketing system, I've grown my Etsy shop to over 1,500,000 views, 21,000 sales, and a 50% repeat customer rate.

And get this: I am marketing less, creating more, and enjoying a financial freedom that I had only ever dreamed about. Unheard of.

 

Mastermind Your Marketing shares those EXACT same strategies that I used to grow my Etsy shop from $0 to over $500K in an easy-to-follow step-by-step format that is repeatable, scaleable, and PROFITABLE.

"I am so grateful for Morgan's "Mastermind Your Marketing" course! Morgan covers every detail you will ever need to know to market your shop effectively; I have seriously never felt so thoroughly equipped!

Definitely one of the best business investments I have ever made, and I can't recommend it enough!"

-Alison, Alistrations

What's included with the course, you ask?

Let's take a look!

Curious for a complete course breakdown?

Let's take a look at what you'll learn in each of the 7 modules:

MODULE 1: SEO SUPERSTAR

A solid marketing strategy starts with killer SEO, and in this module you’ll learn (in easy-to-understand-english):

  • The places that SEO actually matters (for both Etsy + Google!)
  • My secret-sauce formula for picking out KILLER keywords that sell like CRAZY
  • How track and adjust your SEO over time so you always stay on top
  • Advanced SEO strategy that will help you outsmart your competition and drive even MORE traffic to your shop

MODULE 2: PINTEREST POWERHOUSE

Pinterest is one of THE most effective ways to promote your Etsy shop on autopilot, and in this module you’ll learn:

  • How to outsmart the Pinterest “smart-feed” to get more eyes on your pins even faster (even if you’re just starting out!)
  • My easy-to-follow template for creating viral-potential pins that people can’t help but share like crazy (we’re talking 8K plus repins)
  • Why pinning your product isn’t enough-- and what you should be pinning instead
  • Your step-by-step guide to creating a drool-worthy Pinterest profile that converts customers like crazy

Module 3: Brilliant Blogging

Intimidated by the idea of creating a blog for your Etsy shop? Trust me-- it’s not as much of a time-commitment as you think! In this module you’ll learn:

  • The 3 types of highest-converting blog posts you should be writing
  • The one non-negotiable piece of copy you must include in EVERY single blog post
  • How to add content upgrades (freebies) to your blog posts + build your email list on autopilot
  • How to automate your content promotion so you're actually driving traffic to your posts

Module 4: Email Marketing

Email marketing is the golden ticket to building strong relationships with your fans and selling out of your product launches just like THAT. Inside this module you’ll learn:

  • The #1 email you need to be sending to EVERY subscriber on your list to start building trust (+ how to automate it!)
  • 3 blitz strategies for growing your email list FAST (even if you’re starting from 0!)
  • The nitty-gritty tech details of creating your email list, writing those initial emails, and automating your email marketing strategy.

Module 5: Instagram Insta-Sales

Instagram is a FANTASTIC way to keep your brand in the forefront of your customer’s minds over and over again + showcase your products from different points of view. In this module you’ll learn:

  • The 40-40-20 rule for sharing content that you must follow
  • 3 blitz strategies to quickly grow your Instagram following
  • The ultimate guide to hashtags + how to find out EXACTLY where your audience is spending their time.
  • The Instagram automation tool that will save you HOURS of posting each month

Module 6: Collaborations + Influencers

Working with social media influencers + collaborations is an exponential way to expand your reach and grow your audience quickly. In this module you’ll learn:

  • The 3 different types of collaborations + how to pick the best one for YOUR Etsy shop
  • My network hack for successfully pitching influencers and getting a “yes!” almost every single time (even if their audience is much larger than yours!)
  • How to effectively use influencers to generate amazing sales during a product launch (+ free fill-in-the-blank pitch copy)

Module 7: The Big Picture

It’s finally time to bring it all together :) In this module we’ll combine the content we learned in the last 6 modules to learn:

  • How to plan out your annual revenue goals + make an actionable plan for how to reach them
  • My favorite trick for re-purposing content so you’re creating less, but reaching more people
  • The most important aspect of your marketing plan-- and why it’s not the numbers

Ready to build your Etsy biz even faster?

Mastermind Your Marketing also comes with these super-sweet bonuses:

Bonus #1 - 2,000 FREE pins from BoardBooster - $100 value!

Boardbooster is absolutely KEY to growing your Etsy traffic and sales on autopilot--in fact, it's the exact tool I've used to gain stellar results in my own shop! And lucky for you, I've teamed up with BoardBooster to give you 2,000 FREE PINS to start your Pinterest strategy out with! (note: you must be a new BoardBooster user to receive this bonus.)

Bonus #2 - 14-day FREE trial of Marmalead Pro

Marmalead Pro is THE standard when it comes to finding profitable keywords-- and you'll get 14-days FREE access to this powerful SEO tool JUST for being a part of the Mastermind Your Marketing community. Holla!

Now, who is this Etsy guru and what qualifies her to teach this program?

Hey there! I'm Morgan Nield and I am the Etsy strategist behind MorganNield.com (didn't see that one coming, did ya?!). I help busy Etsy-preneurs grow their audiences, traffic, and SALES in the most efficient way possible. In just the past 3 years I've been selling on Etsy, I've built up a $500K business, made over 21,000 sales, and privately coached dozens of Etsy sellers one-on-one to grow their Etsy biz like woah.

I spent most of my early Etsy days in that sticky "two steps forward, one step back" phase. I tried a million different strategies, took dozens of exclusive e-courses, and hired myself a business coach.

But it still took a long time to get from where I was to where I am now.

I created Mastermind Your Marketing as the resource I wish I had when I started to sell on Etsy.

Instead of having to invest in the dozens of courses, coaches, and tedious research that I had to sift through (since a great deal wasn't applicable to Etsy sellers), Mastermind Your Marketing combines my cream of the crop strategies that are applicable 100% to Etsy sellers-- with none of that "filler" content to distract you and slow you down.

"Working with Morgan was absolutely one of my best investments for my business!

Working with Morgan was absolutely one of my best investments for my business! She is seriously packed with so much knowledge and has the experience to back it up, I love that.

As a newer Etsy shop owner, there were so many things I thought I knew, but she pointed me in the right direction when it came to my weak areas. I will always recommend Morgan to anyone I come across looking for Etsy coaching - She was wonderful to work with and I'll never forget the advice and tips she gave me, they're officially in my head for life!

-Allyson, Printable Happies

Now who is Mastermind Your Marketing for?

  • Etsy newbies who are just getting started. If you're looking to earn your first $1k on Etsy, Mastermind Your Marketing will get you there in the most efficient way possible.
  • Seasoned Etsy sellers looking to skyrocket their sales. The best part of this system is that it's scaleable, meaning it works to earn your first $1K, $5K, and $10K, depending on your revenue goals.
  • Busybees tired of constantly hustling! If you're working a 9-5, trying to juggle being a stay-at-home-mom, or otherwise engaged, this course is designed to automate your marketing strategy and make it possible for you to grow your Etsy shop WITHOUT the 80 hour/week commitment that so many other programs recommend (because neither you nor I have time for that!)

Who is Mastermind Your Marketing NOT for?

  • The "get-rich-quick" wannabees. If you're hoping to buy this course and become a millionaire overnight, you're in for a rude awakening! Just like any other strategy, you're gonna have to put in some work to see the crazy-awesome results.
  • Etsy sellers who aren't serious about growing their income. If you are interested in just treating your Etsy shop like a fun hobby, then this in-depth course probably isn't for you. No hard feelings-- I just want to be as upfront and honest with you as I can :)


Frequently Asked Questions


I’ve been on Etsy for a while and sell a few items pretty consistently. Will this course still benefit me?
Yes! My goal for this course is to teach you how to break past those “few items” and truly launch your business out of this world with a stream of daily, consistent income. Most Etsy shop owners think selling 5-10 items a month is a good month-- and it's definitely nothing to shrug at. But can you imagine earning hundreds of sales/month? Yes, it's possible (I'm living proof!)-- and I can show you how!
Will the course be updated when Etsy makes new changes?
Yes! This course will stay as current as possible and I am continually adding to it and improving it. If you ever have any requests to add content in, reach out-- I'm more than happy to consider them!
I’d like to set up a marketing system for my Etsy shop, but I work full-time and have [insert # of kids here] waiting for me at home.
Well then, you’re in good company :) I started my current Etsy shop, LittleHighbury, with a newborn (what was I thinking?!?!?) + freelance work obligations. I’ll be honest and say that setting up a profitable marketing funnel will require a little more work up-front, but now I am able to maintain 500 - 600 sales/month working around 15-20 hours/week. So yes, Etsy can TOTALLY be done part-time with full-time profit.
Are you going to have me drop a lot of money on ads to see any results?
Heck no! I am here to tell you that apart from the $300 start-up loan I got from my mom (which I repaid within 2 weeks using these strategies!), I spent exactly $0 on ads. Yup, $0. Apart from a few software investments I recommend (but aren't 100% necessary), everything I teach in this course is free, actionable marketing strategy that will take grow your sales like magic. You don’t have to spend hundreds of dollars on ads to see consistent sales-- you just need to have a system in place that generates those sales for you on autopilot :)
What format is this course in?
This course will come in video format with swipe copy + worksheets for your convenience. I host my courses in Teachable and find it to be super user-friendly and intuitive.
How long do I have access to the course?
How does forever sound?! You will have life-time access to this course + all the worksheets and bonuses included with your purchase. Feel free to peruse them at your leisure and come back to them any time you want!
Do you offer any refunds or guarantees with your course?
Of course! If, for any reason, you are not completely satisfied + uber-impressed with Mastermind Your Marketing, just shoot my team an email and we’ll issue you a full refund-- I’m THAT certain that you will LOVE this course. If you do request a refund, please be willing to provide evidence that you did your best to implement my strategies + let me know what would have made the course better.

Mastermind Your Marketing combines my creme de la creme of Etsy marketing strategies into a rinse and repeat system that has worked for the dozens of private coaching students I have worked with one-on-one. I'm CONFIDENT that if you implement the strategies in this course, you WILL see positive results.

If, however, you are not completely satisfied + uber-impressed with Mastermind Your Marketing, just shoot my team an email within 30 days of purchase and we’ll issue you a full refund-- I’m THAT certain that you will LOVE this course.

If you do request a refund, please be willing to provide evidence that you did your best to implement my strategies + let me know how I could have improved the course.

You've got two choices here...

You can keep trying to figure all this Etsy stuff out on your own and hodge-podge together an outdated marketing strategy that *might* pay off in a few years.

OR

You could steal my step-by-step marketing SYSTEM, create your first marketing funnel, and start seeing some serious sales results in just a few weeks!

Think about where you want to be six months from now. Heck, think of where you want to be just ONE month from now.

Do you have a step-by-step plan on of how to get there?

If you're ready to stop messing around with your Etsy shop and turn it into a full-time income, then Mastermind Your Marketing is going to be the online course that changes everything for you.

Your Etsy success story starts right now.

I'll see you on the inside ;)

This course is closed for enrollment.